You probably hear the word Circular Fashion Brand green washes loads across the industry. For example, ASOS launched a circular collection in September 2020. In conclusion it has been ruled complete BS. Sophie Benson writes a fantastic argument on this on The Independent.
The irony is that ”this collection represents just 0.035 per cent of the brand’s 85,000-strong product offering.” (from Sophie Benson’s article) and here at Daines Atelier we can guarantee that 100% of our collections are circular.
Watch the collaboration video below between WITH Lola to learn more about our message.
so what do we pride ourselves in to be a Circular Fashion Brand?
Firstly, we still use traditional techniques when it comes to sewing our collections. This includes cutting out by hand and chalking out sizing. Hand selecting the highest quality materials we can find. Undergoing a hefty fitting process with every style we introduce, and even using a sewing machine; including hand sewn finishes.
Secondly, we used preloved textiles from charitable sources and reclaim materials which are likely to be thrown away. Hence, this makes our rand circular as we omit the ’going to landfill ’ aspect in favour for upcycling and giving a second lease of life. This means that we do a lot of upcycling within our production line.
Also, we source deadstock materials from reliable sources. We guarantee we do use, once again, greenwashing companies who overproduce their stock purposely. We wrote an article on this not too long ago. Read here.
Thirdly, we aim to avoid nylon materials in our products. Some products may feature nylon. but this will be because it is second hand and we can see the longevity and quality in the material. Washing materials containing plastics contribute microplastics into our ecosystem. There is a great documentary called A Plastic Ocean which I would highly recommend watching.
A lot of our garments feature zero waste. Take a look.
Also, we commit to a zero waste policy in our garments. We tend to use a lot of remnant materials as we hate to see these go to waste. You will notice in most of our garments there will be the selvedge edge still in tack, or a sleeve is panelled in multiple ways. This is to ensure that we use up as much material as possible from the garment and produce minimal waste.
As a result of using up as much material as possible. we focus on technical pattern cutting with all our garments. which means they use as much material as possible and are also size inclusive.
Isn’t this enough evidence that you should be shopping with a small independent brand? Join our mailing list to stay updated.
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I recently won a Branding Photoshoot with Celie Photo in Frome. I just had to share my experience as it was second to none. The professionalism, the beautiful images. Wow, all I can say is what a day!
“A truly incredible local photographer who will elevate your business branding to the next level with her impeccable photography. If you feel nervous in front of the camera, you will feel at ease with Celie.
It was so natural working with Celie. I’ve never laughed so much in my life! Celie went above and beyond with BOTH of her cameras capturing the true essence and story behind Daines Atelier.
I’ve never looked at a photo and thought “this is Daines Atelier”. It’s scary at how much of a story can be captured in one photograph.
So if you’re a small business, maybe a start-up or even established. Help to find your voice and message through the imagery you present to the world. Celie is the best Brand Photographer covering Somerset and The South West.”
Before you even begin working with Celie, she will send you over a Branding Questionnaire. This helps with understanding your business a little bit more. From this Celie is then able to come up with a mood board and plan for how the Photoshoot will occur. She spills all the beans on a zoom call with her vision and how it aligns to yours.
I loved Celie’s plan for our Photoshoot as it entailed 45 minutes of general working in the studio and my space. After that, we had the plan of shooting up to 3 outfits using different spaces across The Silk Mill where my studio was located.
The Day of the Photoshoot.
Celie appeared with not one, but two cameras! She explained to me at how one of the cameras she had set up for more detailed shots and the other one for portraits. So also brought a light with her as I had informed her before hand on how dark my studio space can be!
Upon arrival Celie broke down the day again to me. Retelling her process and how things will work. Strangely enough, it felt so natural to be in front of the camera with Celie as my photographer!
The way Celie makes you feel so at ease is a joy. Any anxiety’s about having your photograph taken simply disappear, it’s like it isn’t even happening!
After finishing the Photoshoot Celie informed that an initial Gallery would be sent over before the final one, which would be ready in up to two weeks.
The final Gallery
Wow. The entire Gallery appeared in 72 hours. It was safe to say I was entirely shocked with how quickly it had been completed.
Every single photo that Celie sent me was an absolute dream. She captured the essence of ‘Daines Atelier’ so perfectly. My own branded colours, the free spirit and me.
Being sent over a low-resolution and high-resolution worked out perfectly as it meant that the photos could safely upload onto to social media and be perfect for my website also.
Would you Recommend Celie Photo?
How could I not! Her work is impeccable! I am definitely planning on working with Celie again.
The news of the Ukraine has left us all feeling devastated. In such an unpredictable time, it is important that as a community we stand together.
Paula Neubauer from Get Pickled Somerset is hosting a fundraiser at The Silk Mill in Frome, On Saturday 19th March.
Hence, Daines Atelier are donating an exclusive Ukraine checked dress for the event. Our Gillian Dress from the SS22 Collection has been reimagined in a 1950s cotton check in the colours of Blue and Yellow.
About the Ukraine Fundraiser Dress.
Curated exclusively for the Ukraine Silent Auction at The Silk Mill. The Ukraine Dress is made from a vintage blue and yellow check and is available only to purchase on the auction. Casual Drop Waisted Dress in Midi Length, with a Trapeze Voluminous Skirt for Summer. Made from Vintage Textile Remnants dating back to the 1960s. These dresses are inspired from Silhouettes from the 1920s and take on a contemporary perspective.
Modestly fitted at the bust, the dress has a looser fit around the waist and the elongation if the bodice gives a flattering silhouette making you look taller and gives off the illusion of slimming. The voluminous skirt is complementary to a variety of body shapes and types. Our focus at Daines Atelier is to allow our customers to love their bodies exactly the way they are.
The dresses can be styled on their own accompanied by your favourite boots or loafers. With A light jacket on top or cardigan. They also make a great statement in the winter by layering with shirts and jumpers. This dress can be styled so easily to your wardrobe and become a staple for the everyday.
It’s International Womens Day. A day to celebrate all the ladies who are working extremely hard. Whether it be running their businesses, supporting their families, or even being the world’s greatest cat Mum… You are INCREDIBLE.
Daines Atelier are a Female Founded Business. By myself, Evie Daines.
I wanted to introduce myself to you. I am Evie, the founder of Daines Atelier. A small fashion brand based in Frome, Somerset on a mission to change our perspective on the current climate of the fashion industry.
Back in 2015-2018, I studied Fashion Atelier at The University for the Creative Arts. The course focused on the traditional production side to fashion, familiarly known as Slow Fashion. The prospectus included Creative Pattern Cutting and Tailoring (taught by former Savile Row tailor Alan) which produced the skills I now implement into my design process.
so, Working with Vintage Textiles and Remnants is a dream; as it means I can continue my love for Flea Markets and Thrift Shopping on the regular. These textiles always have a story behind them, which I want to replicate through the garments they become.
As an androgynous individual, my brand maintains unisex sizing, non-stereotypical silhouettes and designs. I have always wanted to express my individuality through my clothing and I am proud that I am now able to, alongside so many more of my customers at Daines Atelier.
The Female Founded Businesses of Frome.
Hence, Holly Tucker launched the #thisiswhatafemalefounderlookslike and being surrounded by so many incredible #femalefounder in #Frome alone. I thought I would share with you the local ladies inspiring me every single day.
Celie Photo- Fromes finest Branding Photographer.
Relaxed and Friendly Photographic Sessions in a beautiful location of your choice. Showcase your business to it’s highest potential with imagery which speaks a thousand words.
Celie works with natural lighting and captures you in your finest moments while doing or talking about what your most passionate about.
If you’re nervous to be in front of a camera, or even to have your face at the forefront of your business. Celie will enable you to ooze with confidence to be the face of your own brand.
This woman is a QUEEN. Recently taking the plunge to start her venture in doing what makes her happiest- Photography. Her mission is to work alongside small businesses and showcase them through branded photographs.
But damn, you should see the smiles she captures of these small business owners (especially the #femalefounders ) she can show passion, joy, hard work and so much more through her imagery. Showing the female is the future.
The Silk Mill studios hosts over 22 artists within the community of Frome (including us). It also has a gallery hosting regular events such as weddings, exhibitions and more.
Mayday Saxonvale, a community led master plan happening in Frome. Offering an alternative to current plans for the Saxonvale site in favour of the individuals of Frome.
Kate Moore is quite literally the female powerhouse of Frome. Hosting an art event? She will be there. Need somewhere to work from? She’s got somewhere. Need somewhere to stay? She’s also got you. Women supporting women. I believe that Kate is the creator of that quote.
As well as running the Silk Mill Studios, the artistic hub of Frome, supporting small established and up-and-coming arts-related businesses. She is also on a mission to SAVE Frome. Fighting against the town council to stop an unfit housing development and to put in place something which will lead to jobs, community, and more for the town of Frome. Kate is at the forefront of the campaign giving the Frome community the voice it deserves.
Wellbeing through your gut and through Kindness. Get Pickled care about all of you.
Food that is good for your gut and the planet? Yes you heard that right. Get Pickled curates the most delicious fermented pickles which compliment all of your meals. As well as committing to being a zero-waste business. They also offer workshops to educate you further in your gut health.
Paula is always there for you. Even though I believe that she is quite possibly the busiest woman on the planet! Alongside educating everyone on the importance of gut health and using your food waste. She is hosting regular Charity Campaigns (see @kievs4kyiv and #cookforukraine), supporting artists in curated market spaces, being everyone’s cheerleader and the world’s greatest Mum. She’s changing my life one jar of Kimchi at a time.
The only go to for Bridal Jewellery. Of course it’s Clare Lloyd.
“beautiful and bespoke handmade wedding hair accessories, bridal hair adornments and jewellery.”
If your looking for wedding inspiration on Pinterest, Clare will always appear. Creating the most intricately beautiful head dresses and accessories, the hopeless romantic in you is sure to shine.
When first moving to the Silk Mill studios back in 2019, Clare was INCREDIBLE. Offering me valuable advice as a start-up artist. Hints, tips, booklets, and more. Without a doubt, she will be at her studio space every day working do hard to create the most beautiful jewelry for all. Clare is a name known around Frome for stunning metal work, eye for detail, and cheer. Also as a founder of the @silkmillcollective Clare warms the Silk Mill with her positivity and motivation. She is the pinnacle of the artist community within Frome and in particular The Silk Mill.
Who would have thought that the creative hub of Frome would all be Sara from Hook Me Up?
I would like to say FAMOUS of her letter cushion, Hook me up has been featured in the Frome Publication “The List.” Featured by the one and only Holly Tuker for Colour me Friday and the list goes on…
Sara’s use of vibrant colours and intricate crochet really makes her a stand-out as a local independent creative.
If you see a creative project appear around Frome, Sara will 10000% be involved in some way. Alongside her role at Black Swan Arts, she is a community cheerleader. Encouraging others to begin their creative journey, teaching others to find their calm through crochet, running the renowned STITCH N’ BITCH. Sara is everywhere when it comes to the artistic community of Frome. I find my confidence and motivation through Sara to continue my journey as a creative. I am so grateful to have her as a friend by my side.
We’ve got to keep on supporting Women Owned businesses.
I am a real advocate for supporting small businesses, especially when they’re owned by Women. Recently I read “Work like a Woman” by Mary Portas. (Please note: This link leads to Oxfam and not A****N. I do not support A*****N in anyway. Especially for great reading). The book was extremely inspiring, hearing about how somehow as inspirational like Mary Portas struggled in the industry. Really puts into perspective at how hard it can be for female entrepreneurs.
We still need to discuss the pay gap, paternity pay, tax expenses and more that discriminate against gender. We need to see women as equal in the work place. Also, we need to see men as equal.