Five of my favourite Slow Fashion Brands. → Daines Atelier

The term ‘slow fashion’ is mentioned a lot by a variety of different independent businesses, including ourselves. But what does it actually mean? What does a business promoting slow fashion claim to be doing?

The GoodTrade wrote an article on Slow Fashion and used the quote: Slow fashion is about consuming and creating fashion consciously and with integrity. It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing (as compared to the immediate gratification of fast Fashion). — Kat Collings, Editor in Chief at Who What Wear

Slow fashion acts as an umbrella for all the good in the fashion industry. With more people becoming conscious about who they shop with and what products they’re buying.

I thought I would share with you 5 of my favourite Slow Fashion Brands.

My Five Favourite Slow Fashion Brands.

5. Fruit Salad Bristol

I absolutely love this brand. They follow a similar process to our own: upcycling garments and remnants materials into streetwear items. Another thing that I love are their beanies! Made in the UK they’re beautiful.

Emma (the owner of Fruit Salad) also wrote a great article for The Indie Guide on the importance of Slow Fashion.

‘the shock of seeing all these wasted garms, being educated on how much is sent to landfill each week, and how unfairly the workers are treated in the fast fashion industry (an ongoing issue, even during lockdown) was just too much for me to bare.

I became instantly more fashion conscious, ashamed of my obsessive consumerism and had my eyes open to a new way of living.’ Emma Gorton-Ellicott Fashion Blogger at No-Debutante Founder of slow fashion brand Fruit Salad.

4. The Epoch London

The most beautiful made to order garments using the most perfect royal tapestry print. They aim to create garments which are timeless (perfect for the capsule wardrobe.) and design around their clients.

I want absolutely everything by them in my wardrobe!

3. Nu-in

A brand who are sustainably driven. They aim to be both fashion forward and affordable. Born with a responsibility to lower the impact on the environment with every decision made.

They use recycled and organic materials. Focused on being a circular fashion brand. They are transparent with showing us their entire process, from materials to factory workers.

A lot of their designs are perfect for a capsule wardrobe.

A brand which should inspire sustainable practice from all.

2. Cnstnce Boutique

A new discovering. Cnstnce make everything to order, and I’m obsessed with all of their designs. Oversized collars, beautiful gingham. I love it!

A purely beautiful brand.

1. FUUD London

The most colourful and awesome brand you will ever come across! Everything is Organic, upcycled, vintage and zero waste.

They are currently stocking the most brilliant track suits will are perfect for a national lockdown.

On their website they share completely transparency for the sourcing of their materials and garments.

How to join The Slow Fashion Movement.

There are many different ways that you as a consumer can ensure that you make ethical decisions when buying from a brand. Make sure you always do your research behind the company before you buy.

Why not have a capsule wardrobe? Buy from ethical brands and build a wardrobe based on your colour palette. Interact with small businesses who are doing good for the planet and help them to be seen?

This is only the beginning to the future.

And we can’t forget the great account which is…