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Netflix showcases Sustainable Fashion in ‘Home for Christmas’… AND we love it.
The Norwegian series ‘Home for Christmas’ was added to Netflix in 2019. If wanting to watch the series and Norwegian not being your first language, I would recommend watching with subtitles and not the dubbed version.
IMBD describe the series as being about ‘ The constant comments on single life of 30 year old Johanne and society’s expectations of the perfect family Christmas finally gets to her. Johanne starts a 24 day hunt for a partner to bring home for Christmas.’ I won’t give any spoilers about the show! But instead I want to talk about the use of Sustainable Fashion by Johanne as played by Ida Elise Broch .
I love the occurrence of this jumper throughout the Netflix series. In most TV shows/ series, when the day changes over, the actors tend to have a complete outfit change. But not in ‘Home for Christmas.’ The jumper as well connotes the personality of the actress well. Also, Other garments which the character wears regularly are her woollen coat, beanie hats and of course her jeans.
Norway and Hygge.
Watching the series got me wondering if perhaps it is down more to a Norwegian mindset. I have currently been reading ‘The little book of Hygge’ by Meik Wiking. The book is written at the Copenhagen Institute for Happiness, part of Scandinavia. hence, Inside the book it replicates the notion of not buying into a materialistic world and being happy with the comforts around you.
And so, The CEO of Oslo Runway, Ditte Kristensen , speaks about why Norway are most likely to be more sustainable regarding their fashion
“Egalitarianism, gender equality, tolerance and openness are firmly rooted in Norwegian society. These are reflected in Norwegian fashion as well, making it attractive internationally. A number of actors in the Norwegian fashion industry integrate corporate social responsibility into every segment of their activities.”Kristensen, D (2019), Norwegian Fashion: Setting a Sustainable Standard
In ‘Home for Christmas’, The Norwegian society qualities are represented, particularly through the fashion sector. Openness to trying out a variety of different relationships and the welcoming warmth of her own family, connotes the personality of Norway.