350,000 tonnes, that’s around £140 million worth of used but still wearable clothing goes to landfill in the UK every year.
By upcycling materials and committing to a circular fashion model we aim to reduce that number. As a result, All of our jackets are made from upcycling pre-loved textiles. Whether it be vintage remnants, cutting floor waste, second-hand clothing or dead stock. Hence, We source our materials based on their current quality, plastic content and versatility.
There’s nothing more embarrassing than showing up and someone else is wearing the exact same jackets.
Do not panic. This will never happen with a Daines Atelier jacket. Because, They’re all completely one off. Even down to the combination of materials, panelling and sizing. Finally, it is time for you to be in the spotlight as your own person.
We believe in the importance of expressing our own authentic self.
Head over to Instagram to see how The Daines Atelier Community express themselves